A Creative Way to Boost Your Executive Brand

A Creative Way to Boost Your Executive BrandThe online world has plenty to offer the executive job seeker. Unfortunately, many executives either arent yet on board or dont completely understand the benefits of boosting their brand over the Internet.One great way to get started is by guest blogging with Web sites in your field. Havent considered this as an option yet? Here are some reasons to get started on this venture right awayYou Can Widen Your AudienceIf you have your own industry blog, guest blogging for another Web site in the same industry gives you the opportunity to draw a different audience to your Web site. In most cases, the Web site will give its guest blogger a byline and allow them a short paragraph describing their expertise in the field, credentials, etc.They will also let the blogger list the Web site where their blog can be found. Who wouldnt want to take advantage of this free advertising?It Gives You ExposureEven if you dont have your own blog, writing a guest ar ticle for another blog gets people asking about you, which is great for building your brand. Again, be sure to take advantage of the byline opportunity and include professional details in the about the writer paragraph that follows.Also, dont be shy about including a link to your Web site, LinkedIn page, or other professional profile so that employers and recruiters can find you.You Can List It on Your ResumeThe fact that someone thought enough about you as an expert to have you write a blog means a lot. So definitely dont forget to mention on your resume that youve been a guest blogger. Employers will seek you out to see what youve written, giving great insight into what you know and how you can contribute to a position.Its Great for NetworkingPeople in your industry are likely to run across your blog post at some point and may want to network with you. Again, theres nothing like free exposure, so take advantage of it if you canThe Internet offers a world of opportunities that exec utives didnt have 20 years ago. If you are ready to make your mark in your industry and boost your brand, jump on the guest blogging bandwagon to see the difference it could make in your career.For additional tips and advice on cover letters, follow GreatResume or visit our blog.